The Story

How we start

The world has changed, the way we communicate is evolving since the first writing of language in Mesopotamia, the inventions of printing press, and the digital and internet revolution nowadays. Now, we don’t just communicate with simple spoken words and written messages, the internet enables us to communicate and interact in a globally-networked world.

We also realize that things like values and purposes, which barely visible and recognized, can become a tool to make a massive habitual changes. Color theory, information hierarchy, user experience design, well, you named it, are ones of countless concepts about communication in this always evolving world.

In November 2013, Bian Pratama — a young man with massive passion on creative thinking and idea sharing — began to explore his curiosity in creative problem solving. In search of a partner, he called Haris Pranoto to join him flourish the idea. They discussed and decided to start the company, and called it Local Tobacco. They gathered creative individuals and disruptive minds to join their liberation, and offered them a purpose for their ferocious ideas.

Local Tobacco — a company in which the culture of liberation, learning, and collaboration combined to a creative yet experimental atmosphere. Together they try to make use of digital world to make and share values and make world a better place.

The Culture

What are embedded
in our days

We build work culture that can provide an environment in which each team members can maximize their potential.


The change
is now

We try to set ourselves free from status quo. We don’t accept current situation as it is, we change mindset, turn around our perspective, and disrupt the old systems.


Everyday is a day
worth learning.

As our desire to liberate from status quo, we make learning as one of our habit. So that we always get valuable lesson throughout every single day.


We liberate, learn, break,
and disrupt, together.

We share our resources, collaborate on diverse kinds of projects, with our team, clients, partners, and the public. We ask them to join our liberation and to learn.

The Services

What we believe
we do best

Our core expertises focus on branding and digital, and also the intersection where they meet. We analyze client’s problem and do numerous brainstorming session, so that we can deliver powerful and meaningful solutions.


Brand Strategy, Brand Positioning, Brand Naming, Brand Identity, Brand Guideline, Print & Packaging, Creative Direction


Digital Strategy, Content Strategy, User Interface, User Experience, Website, E-commerce, Social Media


Photography, Videos, Content Writing, Graphic Design, Illustration

The Clients

Or we ought to
call them, partners

We have worked with numerous clients, ranging from diversed industry sectors. We sit down together, discuss, and collaborate as partners. And we are glad that we can help them to solve their business poblems.

Food & Beverages

Redberries, Pride Coffee, Gya, Maraville Coffee,


Vidi Catering, Cipta Sarina Vidi, Matta Tour & Travel


Integral Offset, Bank Indonesia, Ogilvy & Mather


Neutron, IONs International Education, Archimedes Academy, Neon, Real

Fashion & Lifestyle

Molay Satrya, Shoes & Care, Mustika Jati Jepara, Videshiiya, Borneo Chic, Andrrows, OAK Merchandise

The Instagram

Slam with the gram