OAK Merchandise

Have fun and make it run.


Brand Strategy, Digital Strategy, Brand Identity, Website


OAK Merchandise is an apparel production house in Yogyakarta. They wanted to make their brand to represent their great values in their identity.

Using ‘apparel craftsmanship’ as a big idea, we put ‘handmade’ elements in their brand identity so that their customers can feel the craftsmanship just from looking their brand identity. We also created a website with distinctive concept and looks compared to their competitors.  To increase traffic, we developed a blog inside web architecture with insightful method of search engine optimization.

w: oakmerch.com
ig: @oakmerch
fb: OAK Merchandise

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